The Frost & Sullivan Best Practices team of industry experts present awards to companies demonstrating best practices in a variety of regional and global markets.  These Best Practices Awards recognize the superior planning and execution of product launches, strategic alliances, distribution strategies, technological innovations, customer service and mergers and acquisitions. A host of other crucial marketing factors such as leadership, strategy, service, innovation, integration and development are also considered as part of the Award methology.

The companies that are commended as Best Practices Award recipients are those with the diligence, perseverance, and dedication required to develop a successful business plan and excel in the increasingly competitive global marketplace.

The Award methodology utilized to determine best practices in the industry consists of interviews with market participants and extensive secondary research of proprietary data. Frost & Sullivan analysts track competitor revenue and market share within the industry. The competitors are then compared and ranked. There are specific criteria used to ascertain the final competitor ranking in each industry. For technology Best Practices Awards, the technologies and research projects are compared using customer base demands. In addition, factors such as feasibility of product launch, likelihood of customer acceptance and acceptance rates, and estimated time to market are taken into consideration.

The Frost & Sullivan Best Practices Awards can be a boost for organizations not only because of the recognition they bring, but also in terms of industry standings. Many advantages are evident in Best Practices Award promotion.

• Boosts employee morale
• Improves investor relations
• Enhances product or service credibility
• Provides value to PR and marketing efforts
• Satisfies shareholders
• Reinforces client relationships